Tuesday, 9 June 2015

LO2: Target audience

The show will be broadcast in the mode of address as peer to peer, this is mainly because we want the audience to be involved in the show, this is because originally we wanted to originally have phone ins to the show. However seen as the show will be pre watershed I don't think this will be a great idea. So instead we will have a interaction throughout social media so that the viewers can ask our viewers questions, and give their opinions on some of the discussion topics we will have included in the show for example; tramlines increasing ticket prices. Of course we want a Variety of answered from the pro's to the con's this is so that we don't have a bias view and come across more equal. The presenters will also be more local, this is for one of the main reason that the show will be on 'Sheffield Live!' however this is so that we target the local audience specifically, so they will be local people using local dialect.

LO2: Production Plan

To complete our first episode by the deadline of Friday the 1st of May 2015, Becky and I will both contribute by completing different roles. The roles we have assigned are:

1) Researching Discussion Topics & Scouting for Bands
Who will do this: Becky & Danielle
Duration of task: 4 Weeks

The first steps towards producing our first episode will be; thoroughly researching the discussion topics that will be debated on the show, scouting for local bands and listening to their music, checking out new releases and tour dates and generally ensuring that we have sound knowledge about every topic we cover on the programme. As a presenter of the show, I need to especially be aware of things that are happening in the Sheffield music scene because I will be talking about it. This task would approximately take us four weeks; from Monday the 23rd of February to Friday the 13th of March.

2) Creating Scripts & Other Planning Materials
Who will do this: Becky
Duration of task: 2 Weeks

In order to create the content for our programme, we must first plan the running order of our show and what will make up the content.  would carry out this task as a presenter of the show because I need to know what it is that I'm talking about. Due to the fact the show will be pre-recorded, all of the content must be created and assembled before broadcast. For this task I must write scripts, plan discussion topics, contact bands regarding interviews and organise studio music sessions and discuss using their music. This task would approximately take me two weeks, as I am simply refining and finalising what I have researched in the first few weeks. This task would take us from Monday the 16th March to Friday the 27th March. 

3) Pre-recording the Content
Who will do this: Becky & Danielle
Duration of task: 1 Week

This task will take both of us to complete because Danielle will need to set up the recording equipment while I am recording the content, both on my own and with bands, guests and interviewees. We will record our content at Sheffield Live where they will provide the equipment we need to produce the programme. Due to all of our planning in previous weeks, this task should be our quickest and should only take us one week from Monday the 30th March until Friday the 3rd of April. 

4) Assembling & Editing the Programme
Who will do this: Danielle
Duration of task: 2 Weeks

To balance out the workload, Danielle will do the majority of the assembling and editing of our programme as I spent time creating the scripts and other planning materials. This task will involve editing out all of the mistakes, making sure the show flows well and generally finalising and editing the programme to a high standard and quality. This task should approximately take two weeks and would take us from Monday the 6th of April until Friday the 17th of April. 

5) Creating & Maintaining an Online Presence
Who will do this: Becky

In order to be able to promote our programme, we will create an online presence across several social media platforms including Facebook, Twitter and Instagram. This presence will act as a platform that will allow our listeners to contact us with their opinions and ideas and let them interact during discussions. I would spend time creating these pages from Monday the 6th of April while Danielle edits the programme. There is no end date for this task as our online presence would have to be maintained for as long as we run our show.

By completing the final edit of our programme on Friday the 17th of April, this will allow us time to re-evaluate if any changes need to be made to the show before broadcast as we would have two weeks until our deadline of Friday the 1st of April.

Monday, 8 June 2015

LO2: Planning of a radio show


PC Monitor: £49.99 and hard drive: £229 99: Used to store the play server and the music on as well as all the other technology needed, to keep everything in one place as well.



Microphone: £129.99 x 3
To record all the sounds of the presenters when talking to each other, you would need three of these to make sure that they are clearly recorded.

Audacity: FREE
To edit recorded sounds of things like interviews and pre recorded extra slots of the show. 


desk: £69.99
To place all the equipment on so that its easy to access.

Blank CD £9.64
To store all the music on so that I can play music on the radio show.

SD Card 32gb: £12.00
To store the content for the radio show on and to help keep the things organised

Headphones: £19.99
To listen to the show and the other presents on air to help you hear what it sounds like live

Mixing Desk: £89.99
To mix, and switch the presenter that is talking at the time.

The start up cost will be more expensive than the costs of the show in future because we are purchasing the costs for the further extent of the show, which means that it has to be worthwhile and last for the show. However even though the cost are expensive the expense in the long run will be cheaper as we will make money back from the advertising done. 


Ideas:
 
Moodboard: 

 
 
Legal and ethical:

Copyright
Copyright is important especially to make sure that the content is properly protected. To protect the content on the show we will make sure all the written permissions and forms from the musicians whose music we feature on the show. We also will ensure that we have a PRS License. However all the adverts that we are featuring on the show will have been created by our organisation so will not have any problem with any copyright laws. For the pitch we did to Sheffield Live we had a sample of 'Sheffield Underground Sounds' sound, this was not a infringement against any copyright laws as this was recorded about ourselves featuring a band called the Monoking. However if we did get the interview from someone else we would have to reference them to prove we have permission to use the on the radio station.



Performing Rights Society for Music
For PRS License we will require one band we feature are signed upto PRS.  However If we cannot get the written permission from the bands prior to broadcasting then we may have to rely on music covered by PRS as a contingency. However, if the bands are not covered by PRS then we will simply gain written permission using contracts  to officiate our agreement to only play music with the consent of the person/people who created it. 


Legal & Ethical Issues

During the broadcasting of the radio show we need to make sure that we avoid using anything offensive during the programme. We have also decided not to use live phone call ins on our show and this is mainly because no one knows what will happen live, however we will get listeners to to contact us via social media and email. This means that everything will be moderately suitable to the audience, as well as making sure the audience feel involved.  We will be pre recording all of our interviews to ensure that that there is no profanity and/or offensive language as it is broadcast on our proggramme. We should also be familiar with the regulator OFCOM's guidelines as their equality policy reads "treat all colleagues with dignity and respect in an inclusive and fair working environment, promoting equality of opportunity for all". This is why we will follow the Ofcom guidelines to avoid this. 

 

Sunday, 7 June 2015

LO2: Contingency Plans

Contingency Plan: Equipment
If there was an issue meaning that we wouldn't be able to use Sheffield Live's facilities to create our programme, we would firstly approach our college and ask our teachers if could possibly use the equipment the college has to create our programme. If this is not possible, we would secondly have to purchase the equipment ourselves using the final equipment list I created. The latter option is not ideal as we would have to source a budget to purchase the items. Alternatively, if the issue at Sheffield Live meant that we couldn't use their facilities on the day we selected, we will simply re-arrange to use their equipment at a more appropriate date. That should not be a problem because I allocated a full week to the recording stage in the production plan I created, and I made sure we had additional time before our deadline in the event of any problems occurred at any stage. 

Contingency Plan: Presenters
If there was an issue meaning one or both of our presenters or even our interviewees were unable to attend a recording session then we would simply re-arrange the session onto a different day when everybody made sure they would be available. However, this should be avoided because we would ensure to have good communication with all parties and would avoid planning these recording sessions on days that people would be less likely to be able to attend. If an interviewee dropped out of the programme at short notice, we would ensure to have previously planned alternative content for the show to replace their section just in case. If a presenter dropped out of the programme all together, we would have a temporary presenter take over their position in the show until we secured a permanent replacement. 

Contingency Plan: Broadcasting Times
If there was an issue with our broadcasting time, we would simply re-arrange the time we would like for our programme to be broadcasted. There is a strong possibility that Sheffield Live wouldn't be able to give us our preferred slot, as we would like our show to be broadcasted during the 'Aaj Ki Shaam' weekly Friday night slot from 7pm until 9pm, between 'Talking Balls' and 'Da Beat Down'. That is why this contingency plan is particularly important. We would ideally still prefer an evening slot between 7pm and 9pm because this is most appropriate for our target demographic, therefore we would ask Sheffield Live if there were any possibility of our show being broadcasted alternatively on either a Wednesday, Thursday or Saturday night. However, our show would still have to replace an existing programme as Sheffield Live's broadcasting schedule is almost fully booked up and the only free air time would be inappropriate for our audience. If all else failed, we would change the format of our programme and make it a podcast, so that our audience could access it at all times online, instead of being restricted to a weekly airtime slot. 

Monday, 13 April 2015

Completing LO2 Task 3

To improve this Task I need to complete the production schedule and running order as well as adding to the target audience of an example of a audience profile, as I have give the basic information of the sort of audience it will be targeting. For the task I have completed the radio show. target audience, content and script.

Monday, 23 March 2015

LO2: Task 3 - Analysing a radio show

RADIO SHOW:
Sheffield Underground Sounds is intended to be broadcast on Sheffield Live! being hammocked in between 'Talking Balls' and 'Da beat down' on Friday evening. This makes this a good slot for this show as its targeting people who are getting ready to go out on a Friday night, as these are generally people who listen to music.

TARGT AUDIENCE:
The target audience of this show would be preferably between the ages of 16 - 25 both males and females however I think the target audience would be 60% women and 40% men because of the stereotypes of the fact more women listen to male dominated bands than men do. The typical radio listener that will listen to the radio show will preferably be college/university student, who are incredibly music conscious and enjoy winding down to listen to their music. Their music would also belong to the indie genre who are constantly looking for new bands and music. This could be for inspirations or for a hobby. The ideal target audience would also be people that listen to much larger Sheffield formed bands like Pulp and Arctic Monkeys.

CONTENT PLAN:
The content of the show is going to be both talk and music as it is a music talk show. This will include music from local Sheffield bands, interviews, reviews and live sounds from local events (This will help to keep all our ideas unique). However if we was to record in a public area live at an event we would need to get a PPL License. This leads me on to the PRS License, which may not be needed because our aim is to promote unsigned bands. The advertisements will all be clearly local Sheffield based as it is quite important to aim at the local target audience. This will include businesses such as Cow, Design Studio and the famous Sheffield shop. The music that will be broadcast on the show will be all from local bands,

RUNNING ORDER
The running order of the show will be

SCRIPT

This is an example of the script that we will use for our radio show. As you can tell the script is quite informal and laid back as they mention issues that are actually a big worry with a lot of the listeners. The script also shows that the listeners can call/text/email/tweet in any problems in their local area for the presenters can make a discussion about the topic, which could work out well improvised to a certain standard, so the presenters would use the script as a brief outline because we want their Yorkshire dialect to be quite strong as it would make the listener feel more comfortable listening to the show.













PRODUCTION SCHEDULE



Wednesday, 11 March 2015

LO1: Task 2 - City Talk

Running Order -

So the first thing shown in the show is the jingles, this lasts about 20 seconds this is to introduce the show and they use that every time the show is broadcast therefore giving the feeling of familiarity to the viewers.The show also uses jingles in between segments, this helps the listeners become more familiar with the sections of the show, so they understand in more depth what the show is about as they have visuals. Within the show they also use the jingle 'City Talk 105.9' this keeps it in the listeners head so that they think of that radio station when they come to listening to the radio again. 

DJ/Presenters -

The presenters use a conversational style of talk between each other in an informal style, this helps the audience feel more comfortable listening to the show. This is mainly because of the fact that the show is aimed at males and talks a lot about sport, and news which is generally what they talk about to friends so helps them relate. The presenters talk in a chatty style this also connotes the fact they want the listeners to feel like they are talking to their friends. 

Content -

The show uses songs like stevie Wonder - Superstitious, this connotes the idea of them aiming at an older audience of people as the show seems to play old songs that would specifically target an older audience. The show also has a nes section where they talk about all the local news in the area, as this is a local radio show on a local radio station.The show also talks about business as well as sport. So this gives it s quite broad area of topics. 

Audience -

The audience for City talk would be really male dominated, this is shown by both of the presenters being males as well as it talking about male stereotyped topics i.e. sport. This would be specifically be 61.7% male and 38.3% women tuning into the station. According to RAJAR the target demographic age for this show is between the ages of 25 - 45, and would be 43.5% of ABC1 Profile. This shows that people with money to spend on sports or running a business will actually tune into the show, and be interested in the show. The fact the target age for the show is 25 - 45 is shown by the chosen topics as well as the chosen music as its chosen from a certain time frame,